Brand story: The world's first climate change focused toy company.

Established by Helen Townsend and Anthea Ibell in 2021, Sustained Fun is founded on the environmental principles that are an integral part of their lives. A ecologist and a marine biologist by training, Helen and Anthea entered the toy industry after nearly a decade of establishing high impact, award-winning businesses that disrupt the status quo.

Contact: hello@sustainedfun.com

Website: https://sustainedfun.com/