Brand story: World Sustainable Toy Day was established in 2022 by the team at Sustained Fun. The goal is to showcase eco-friendly toy options for families and create a more sustainable toy industry.

The date falls one week before Black Friday each year, calling consumers to consider their purchasing behaviours going into the busy Christmas season. There is a different theme each year, promoting different ways that toys can be used as a tool for climate action! In 2024 the theme was ‘Nature Connection’.

Contact: hello@sustainedfun.com

Website: https://worldsustainabletoyday.com/